Seller's Guide

Phase One

Defining Success

Outlining Your Objectives

What is Your Motivation to Sell?

What is Your Timeline to Move?

Where are You Moving?

What is Most Important for You?

Understanding the Market

Market Dynamics: Macro v. Micro

Market Forces: Supply and Demand

The Numbers: Trends and Metrics

Analysis of Active, Pending, and Sold Transactions

Personal Timing and Seasonal Considerations

Your Home: Strategic Planning

Outline Features and Benefits

Determine Key Differentiators Based on Active Inventory

Establish Target Market and Buyer Profile

Create Profile-Based Buyer Attraction Strategy

Phase Two

Listing Details

Finalize Documentation and Contractual Agreements

Engage Staging Consultant

Engage Photography and Media Professional

Organize Trusted Advisor Meeting

Define Launch Timelin

Marketing Preparations

Property Launch Collateral

Traditional Advertising

Digital Marketing Plan

Social Media Strategy

Broker Network Exposure

Open Houser Strategy

Direct mail and Communication Approach

Direct mail and Communication Approach

Events and Public Relations

Phase Three

Introducing the Property

Launching the Marketing Plan

Creating the Perception of Value

Attracting and Qualifying Potential Buyers

Showing the Property

Monitor Interest

Weekly Reports, Updates, and Communication Strategy

Respond to Changes in the Market Place

Negotiating Strategies

Procure Written Offers

Qualify and Analyze the Merits of Each Offer

Strategically Respond to Offers

Negotiate to Optimize Price and Terms

Multiple Offer Process and Backup Offer Strategies

Phase Four

Escrow Process

Execute the Contract

Complete Disclosures

Meet Deadlines and Contingency Periods

Fulfill Duties and Responsibilities


Transitioning from the Property

Final Documentations

Closing and Celebration

Working Together Again

Staying in Touch and Keeping You Informed

Second homes and investment properties

Providing Resources

Feedback, Testimonials, and Referrals


Work With Us

Buying or selling a home is often the single most important financial transaction you will ever make in your life. Clark and Anne Johnson have the experience, unique skills and marketing savvy to get the job done.
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